What the HECK is SEO and WHY Should You Care?

When you’re first starting out in affiliate marketing (or any online business for that matter) there’s a lot of terms you may not understand yet. SEO stands for search engine optimization and it’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.

It’s grasping the concept of what your ideal customer is searching for online, what answers they are looking for, what words they are using to look for those answers, and what type of content are they looking for? Knowing the answers to these questions will help you to connect with the customer avatar that is looking for the solutions you offer.

So why should this matter to you? Even though paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines. Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements.
SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time.

I found this, and other great information at https://moz.com/beginners-guide-to-seo Check it out if you want to learn more!